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DRINK HOJICHAUji & Kagoshima
Definitive Japanese Green Tea Guide

Japanese Hojicha Latte Powder: Why Sweet Tea Stems Change Everything

Hojicha latte powder is ultra-fine Japanese green tea powder made by gently firing harvested green tea (Camellia sinensis) over high heat before milling it into a silky, cocoa-hued powder that whisks or stirs directly into cold or steamed milk.

1. Kukicha Stems vs. Coarse Autumn Leaves

Most mass-market hojicha powders grind coarse, late-season tea leaves that turn smoky and bitter when fired. Drink Hojicha exclusively selects shaded first-harvest Kukicha and Karigane green tea stems from Uji and Kagoshima, which hold 3x the natural L-theanine and amino sugars so heat caramelizes them into pure melted milk chocolate, hazelnut, and honey.

2. Gentle ~8mg Caffeine for 3 PM to 9 PM

Traditional Japanese firing sublimates caffeine crystals off the tea stem while keeping calming L-theanine intact. Every 3g serving contains just 7mg to 9mg of gentle caffeine (compared to 70mg in ceremonial matcha), giving you a rich afternoon iced milk tea that protects deep sleep.

3. True 30-Day 80g Tins & 5-Second Sticks

Because milk fat mutes delicate tea, an 8oz iced milk tea requires 3g of hojicha powder. Tiny 20g tins run out in 6 drinks. Our 80g UV-matte tins and 90g monthly refill pouches deliver a full month of daily cups at $0.35/g.

Afternoon & Evening Bestseller★ 5.0 (116 reviews)

No. 02 Velvet Cacao Hojicha

Dark-Fired Organic Kukicha Japanese Green Tea Powder (80g Tin)

Dark Milk ChocolateHazelnut PralineBrown ButterWarm Vanilla~7mg gentle caffeine
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